This ever-changing mobile landscape requires marketers to determine the best ways to connect with their mobile consumers with interactions that will resonate across varying screen sizes.
If you still aren’t convinced, check out these 8 mind blowing mobile marketing facts that truly tell the story of how important mobile will be to your brands success.
1. Wireless penetration in the US is currently at 104%, with 75% of those being SMS enabled. (Source: CTIA, 2014)
This data point essentially highlights the fact that mobile devices are the future and it will be vital for brands to integrate a mobile experience in to all of their marketing programs.
2. Over 90% of all text messages are read within three minutes of being received (Source: GigaOm, 2015)
The fact that a brand can reach 90% of its consumers in a 3-minute span - is huge. No other marketing tool can offer a similar rate, making SMS Marketing one of the most effective ways to get your message to your customer. Especially when you consider that email only has a 1% open rate on average in comparison to the open rate of 98% open rate SMS receives.
3. 91% of people in the U.S. have their mobile device within reach 24/7 (Source: Morgan Stanley).
Our mobile devices are very personal to us so much so that we rarely let them out of our site. This in conjunction with the fact that consumers have to opt-in to text messages sent by brands means your message will certainly be received and read.
4. People spend on average 2 hours and 57 minutes on their smartphone or tablet daily, surpassing the amount of time spent watching TV. (Source: Bloomberg.com)
If TV and print is still the heart of your marketing initiatives, you are not going to engage audiences in a way that resonates with them which is via their mobile phone and tablet.
5. 64% of consumers who subscribe to mobile marketing have made a purchase as a direct result of receiving a highly relevant mobile message. (Source: Responsys)
This number will only increase as brands become more savvy with their mobile marketing initiatives. When you consider the open rate on mobile and the percent of consumers who end up with something in their cart that is a fairly substantial ROI.
6. Text messages have huge response rates – 20x the rate of email or direct mail. (Source: Gravit8)
Giving a brand your mobile number and approval to send you text messages comes with great responsibility to send personalized offers that are relevant and what your consumers expects to receive from you. By doing so brands are able to significantly increase the response rate and keep consumers opt-in.
7. Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites 6 times. (Source: Google)
Design your mobile marketing experiences by first considering the entire campaign, starting with the screen size and device type. This will help drive consumers down the path to purchase more quickly.
8. 93% of people who use mobile to research go on to complete a purchase of a product or service. (Source: Google)
Create seamless experiences across touch points and measure conversions across channels that originate from mobile. Take advantage of cross-device conversion tracking and new methods to measure store visits and purchases.
Mobile has changed the game for marketers – it’s more personal than ever. It’s no longer acceptable to be a bullhorn of a company, blasting out messages without taking in to consideration the consumers interests or what they have opt-in to.
Personalizing your mobile interactions will immediately increase consumer engagement and loyalty with your brand. Mobile marketing, done with personalization and relevancy in mind, has tremendous potential to reach customers on devices that they always have within arm’s reach.
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